Trials. Not Errors.


Understanding Jurors Using Comprehensive Web Surveys and Focus Groups

Understanding how jurors make decisions requires due diligence and methodical research. In addition to weighing the facts, jurors’ decisions are likely to be influenced by their personal experiences, attitudes and beliefs. These can impact the overall result of your case.

Instead of taking chances and hoping to assemble a jury that will hear the facts in a favorable manner, the best -prepared attorneys turn to jury consultants to conduct pre-trial research before heading for the courthouse.

Part of the pre-trial due diligence process includes qualitative research in small focus groups or via online web surveys. As a leading trial consulting firm, Jury Research Institute can help with both.

Web Surveys Generate Quick and Accurate Information

A web survey is a quick and cost effective way to gauge prospective jurors’ beliefs and opinions. Random samplings of about 200 jury-eligible community residents are asked to respond to questions generated on a secure website. Participants review an online trial, enter a verdict and if applicable, award damages.

When conducted early in the litigation timeline, a web survey can caution counsel and risk managers with an early assessment of the potential risks of a case. Case strategy, including discovery and plans for filing motions, can be developed to counter the issues that jurors find most troubling.

Attorneys who use web surveys gain insight into how hundreds of people respond to a possible trial themes and the range of potential damages they would consider. Web surveys can give you good information early in the litigation timeline, saving time and money.

Focus Groups—Understanding What Matters Most to Jurors

Focus groups are an extremely effective way to understand how people’s beliefs impact evidence. Jury consultants assemble a small group of participants to evaluate the evidence, and offer feedback to counsel. In-depth analysis is carried out on how responses to information vary based on participants’ backgrounds material and personal beliefs.

Focus group work is typically conducted early in trial preparation and it isn’t uncommon to work with a variety of focus groups as preparation progresses.

Web Surveys and Focus Groups—A Vital Key to Trial Preparation

Pre-trial services such as web surveys and focus groups should not be limited only to big or high profile cases. These small, but extremely important tools should be utilized every time you go to trial.

Attorneys gain considerable information about how they can craft their trial arguments if they understand how prospective jurors are likely to think.

Don’t go to trial without doing pre-trial due diligence! Contact Jury Institute Research today at 800-233-5879 to arrange for a free initial consultation.

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