Trials. Not Errors.


Pre-trial Focus Groups Offer Powerful Insights into What Matters to a Prospective Jury

Comprehensive focus group research provides compelling insight into what matters most to jurors. Small groups of individuals from the trial jurisdiction will be invited to discuss your case themes. Of course, your trial consultants will screen them to ensure that they are not part of the trial jury venire. Every detail, no matter how big or small is examined and scrutinized.

Focus group participants provide candid feedback about the facts and your arguments.

Small Focus Group Dynamic Enables In-Depth Discussion

The experts at Jury Research Institute design your focus group to reflect the jury pool. We assemble a panel of 12 to 15 individuals from a variety of socio-economic and demographic backgrounds to discuss your case.

We encourage open and honest discussion amongst participants and ask open-ended questions which lead us to the heart of what matters most to jurors. This helps us delve deeper into how a panelist’s belief system can impact a potential verdict.

Focus Group Insights Allow You to Craft a Persuasive Argument Strategy

Ultimately, your goal is to create an argument that jurors can relate to and act favorably upon. One of the best ways to lern how a jury may rule is to test drive your arguments using a focus group.

We present a variety of arguments to the focus group panel, asking them to dissect each area and supply specific feedback. We aim to find out why they responded in the manner they did.

Each piece of information we receive from the focus group is analyzed so you can build an effective argument strategy. We recognize that each argument you make in court will have several persuasive components. Hence, we break down each area of the focus group participants’ responses so you can develop your case using the pieces that have the highest impact.

Why a Focus Group Conducted by Jury Research Institute?

Our focus groups provide a winning strategy for you because we customize each focus group to your individual needs. Whether you want to examine only a piece of your case or you need every aspect inspected, we tailor-make every focus group to meet your specific requirements.

Every jury consultant at Jury Research Institute holds a Ph.D. in psychology and has an extensive background in trial and case work. Each component of our pre-trial services is geared toward providing you with the winning edge, along with valuable insights into jury perceptions and beliefs.

For more information about our customized focus groups, contact Jury Research Institute today at 800-233-5879 or click here to access our e-mail list.

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