Trials. Not Errors.


Jury Research Institute—Understanding the Psychology of Jury Trials

Although you might think you’re fully prepared for trial, you still have one unknown factor—how the jury will read your argument and client’s case. It’s difficult to predict how the outcome of your trial will go without knowing each juror’s background, opinions and viewpoint. Instead of trying a case blind, many attorneys seek assistance from jury consultants who can provide insights on how to select prospective jurors and craft arguments to elicit a positive response.

Through the use of comprehensive surveys, focus groups and demographic research, attorneys can build a solid case.. Understanding the mindset of your jury can lead you to an optimal outcome for your case. One of the best ways to understand jurors’ line of thinking is to hire a jury consultant. Jury consultants are trained as specialists in communication and analyzing jury make-up.

The Right Questions are Key to a Win

Jury consultants help you determine which jury members would likely be most empathetic to your case. A jury consultant knows which pre-trial questions would be vital to obtain pertinent information and shape the optimum jury panel. Your consultant will assist you with developing a specific jury profile that will guide you during selection.

Asking affiliative and attitudinal questions allow you to gain insight into the juror’s cultural, political, educational and religious background. Additionally, understanding each prospective juror’s temperament will assist you with determining whether or not an individual is appropriate for your jury panel.

Jury Research Institute Selects a Winning Jury

The Jury Research Institute is the first choice for many legal teams because of our highly skilled and educated legal professionals who have considerable experience in trial preparation, analysis and jury selection.

Attorneys can choose from pre-trial preparation services such as mock trials and focus groups, up through jury selection. We even assist you with post-trial interviews and trial monitoring so you can assess and examine jury responses during and after trial.

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