Trials. Not Errors.


Jury Research Institute—Understanding the Psychology of Jury Trials

Although you might think you’re fully prepared for trial, you still have one unknown factor—how the jury will read your argument and client’s case. It’s difficult to predict how the outcome of your trial will go without knowing each juror’s background, opinions and viewpoint. Instead of trying a case blind, many attorneys seek assistance from jury consultants who can provide insights on how to select prospective jurors and craft arguments to elicit a positive response.

Through the use of comprehensive surveys, focus groups and demographic research, attorneys can build a solid case.. Understanding the mindset of your jury can lead you to an optimal outcome for your case. One of the best ways to understand jurors’ line of thinking is to hire a jury consultant. Jury consultants are trained as specialists in communication and analyzing jury make-up.

The Right Questions are Key to a Win

Jury consultants help you determine which jury members would likely be most empathetic to your case. A jury consultant knows which pre-trial questions would be vital to obtain pertinent information and shape the optimum jury panel. Your consultant will assist you with developing a specific jury profile that will guide you during selection.

Asking affiliative and attitudinal questions allow you to gain insight into the juror’s cultural, political, educational and religious background. Additionally, understanding each prospective juror’s temperament will assist you with determining whether or not an individual is appropriate for your jury panel.

Jury Research Institute Selects a Winning Jury

The Jury Research Institute is the first choice for many legal teams because of our highly skilled and educated legal professionals who have considerable experience in trial preparation, analysis and jury selection.

Attorneys can choose from pre-trial preparation services such as mock trials and focus groups, up through jury selection. We even assist you with post-trial interviews and trial monitoring so you can assess and examine jury responses during and after trial.


High Stakes Trials Demand the Leading Jury Consultants

When the stakes are high, you need every advantage to be help you win. The best way to give your case the leading edge is to work with a jury consultant. Jury consultants study each argument in your case to help you generate a positive outcome.

A qualified jury consultant has a background in psychology and defense law. Attorneys apply the knowledge and information gleaned from the jury consultant to sharpen their case, prepare witnesses and create opening and closing arguments.

When losing the case isn’t an option, contact a leading jury consultant, such as Jury Research Institute, for a comprehensive case study.

How Can A Jury Consultant Prepare You For A High Stakes Case?

Jury consultants apply social science research in high stakes and high profile cases. A useful tool that jury consultants use to predict a trial’s outcome is a mock trial.

Conducting a mock trial with a consultant is very helpful in understanding the dynamics of a high stakes trial. Attorneys can virtually “test drive” their case during mock trial. Lawyers can use the consultant’s perspective and experience to re-shape and build their case by examining both sides.

Consultants also work closely with witnesses to help them deliver the most effective and convincing testimony on the stand. Consulting companies such as Jury Research Institute hold special witness preparation seminars to assist witnesses with building upon their strengths and gain comfort with a courtroom setting.

Jury Consultants Work for You During Trial!

A jury consultant’s work isn’t finished once the jury has been selected. Jury consultants use shadow juries to determine how well the jury understands the trial. Shadow juries are trial observers who supply Counsel with feedback about how well the jury is likely to be following the trial as it is unfolding. Attorneys receive ongoing updates and insights from the shadow jury to mold and craft strategies.

A Jury Consultant Helps You Improve Your Game

Even an experienced, well seasoned attorney can hone their craft using observations and experience from a leading jury consultant. Jury Research Institute offers valuable seminars to assist attorneys with improving witness preparation, jury selection, voir dire, opening statements, closing arguments and overall case evaluation.

Attorneys who work in the world of high stakes cases can leverage the education and knowledge that only a leading jury consultant can offer to improve their practice.

If you are interested in a leading jury consultant to assist you with your high stakes trial, call Jury Research Institute today. Contact us toll free at (800) 233-5879 or send us an e-mail at